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With New CMO, eBay Extends Holiday Season to Become Browsing Destination – AdAge.com

With New CMO, eBay Extends Holiday Season to Become Browsing Destination
AdAge.com
EBay wants to do the heavy lifting this holiday season. In its quest to become more of a destination retailer and less of a search-driven source for secondhand goods, the 20-year-old company is unveiling a series of marketing initiatives and

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