Advanced Analytics Move Centre Stage at the Royal Shakespeare Company (Business Wire via Yahoo! Finance)

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SAN FRANCISCO & LONDON—-Analytics software from KXEN is helping boost audiences at Royal Shakespeare Company productions in a pioneering arts marketing move. The initiative, an Accenture-led program to segment audiences, has seen a 50% rise in ticket buyers at RSC’s Stratford-upon-Avon theatre, a more than 70% increase in regular attendees and significantly earlier sell-outs for London …

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