Home / Royal Mail / Advanced Analytics Move Centre Stage at the Royal Shakespeare Company (Business Wire via Yahoo! Finance)

Advanced Analytics Move Centre Stage at the Royal Shakespeare Company (Business Wire via Yahoo! Finance)

SAN FRANCISCO & LONDON—-Analytics software from KXEN is helping boost audiences at Royal Shakespeare Company productions in a pioneering arts marketing move. The initiative, an Accenture-led program to segment audiences, has seen a 50% rise in ticket buyers at RSC’s Stratford-upon-Avon theatre, a more than 70% increase in regular attendees and significantly earlier sell-outs for London …

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