Home / Royal Mail / Brands urged to tap customer data or pay the price – PrecisionMarketing

Brands urged to tap customer data or pay the price – PrecisionMarketing

Brands urged to tap customer data or pay the price
PrecisionMarketing, UK –9 minutes ago
Colin Bradshaw, head of data strategy at Royal Mail, finds it surprising that only 15 per cent of companies declare their data as an intangible asset on

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