Comparison shopping tool could boost eBay’s conversion rates, analyst says (InternetRetailer.com)

“Compare on eBay,” a comparison shopping tool eBay Inc. is designing to divert traffic from product and search pages on sites like Amazon.com and Google.com, could boost the e-marketplace’s conversion rates and lower its cost of acquiring new customers, says Colin Sebastian, an Internet and digital media analyst at Lazard Capital Markets.

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