Home / Royal Mail / Don’t let Google decide how to describe your site (e-Consultancy)

Don’t let Google decide how to describe your site (e-Consultancy)

When scanning search results, the only things that users have to decide which one to click on is its position in the rankings, the text of the link and the snippet of text displayed. You wouldn’t let the Royal Mail decide on the text of a piece of direct marketing so why let Google decide what text to display on these critical three lines?

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