eBay Ads Focused on Buy-It-Now Options Raise Buzz With Smart Phone Users

Earlier this month, eBay unveiled a series of new ads and the tech-savvy have noticed. Since the ads’ debut, the company’s Buzz score???which measures consumer perception???has jumped up almost 20 points among consumers who own a smart phone. While eBay made its name as an online auction house, the series of spots attempt to display …

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