eBay Launches Offline Audience Segmentation in Online Advertising – Power Retail


Power Retail

eBay Launches Offline Audience Segmentation in Online Advertising
Power Retail
Bringing the offline and online worlds one step closer together, eBay has released a tool that segments and personalises online advertising, based on a person's individual–and very offline–attributes. Today, eBay launched an industry-wide educational
eBay Brings Offline Audience Segmentation to Online AdvertisingPRWire

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