eBay Motors Promotion Helps It Reach One Million Registered Vehicles

A promotion designed to increase awareness of eBay Motors "My Vehicles" helped the company boost the number of consumers using the feature. eBay launched My Vehicles in 2010 as part of its "personalized" shopping experiences – users enter information about their vehicles in virtual "garages" so they can receive customized search results from eBay Motors parts and accessories and can "store …

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