eBay Shares Message Behind Integrated Holiday Marketing Campaign (AuctionBytes)

eBay’s 2009 holiday marketing campaign is the most integrated to date, ranging from rich-media digital ads, to television and print ads (including Lucky Magazine, Bon Appetit, PC World and Popular Mechanics) to “mobile boutiques” and a store in New York City during the holidays. eBay Vice President of North America Marketing Greg Fant joined AuctionBytes Editor Ina Steiner in a podcast interview …

More: continued here