Elon Musk may have finally lost the plot

“There’s absolutely no limit to this transformation. X will be the platform that can deliver, well….everything. @elonmusk and I are looking forward to working with our teams and every single one of our partners to bring X to the world,” Yaccarino went on.

The scary part is that this stream of sub-Roy gibberish may well have been an entirely accurate representation of Musk’s vision for what he wants Twitter to become.

At best it’s exceptionally confused. As critics pointed out, what Musk appears to be proposing, if indeed you can call it that, is to combine many of the major ventures that the giants of Silicon Valley have already tried and failed at, all on one platform.

Only, the key difference is the Twitter version will encompass Artificial Intelligence – the buzzword of the moment – too, prompting another observer to quip that it sounded like a school project.

At worst, the concern – as ever with Musk – is that this may have been done on a whim, fuelled by little more than a seemingly lifelong fascination and obsession with the letter X.

One of Musk’s first businesses – an online banking and financial services platform launched in 1999 was known as X.com. It later merged with PayPal and was sold to eBay, netting the entrepreneur $176m (£137m) who then bought the domain name X.com back 15 years later citing its “sentimental value”.