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We might not have had anywhere to go, but that didn’t stop Brits from splashing out on new clothes during lockdown.
New research by the Royal Mail reveals what the nation was ordering online during lockdown; with clothing, drinks and plants emerging as some of the most popular products delivered to home across the country.
Nearly half of UK adults have been receiving more parcels since 23rd March. The most popular product categories ordered online since this date include clothing, food and drink and books.
Gardening and DIY became very important to us all, with paintbrushes, compost and gardening gloves making the top 20. The full top 20 includes:
- Clothing (64%)
- Drinks (incl. soft drinks, wine, beer) (43%)
- Skincare products (including moisturiser) (26%)
- Plants and flowers (20%)
- Paint for house (20%)
- Make-up (18%)
- Compost (14%)
- Bedding (for home) (13%)
- Paintbrushes (13%)
- Razors (12%)
- Pet food (11%)
- Non-fiction books (11%)
- Barbecues (11%)
- Mugs (10%)
- Weed killer (10%)
- Gardening gloves (10%)
- Candles (10%)
- Lego (10%)
- Pots and pans (9%)
- Masking tape (9%)
Mark Street, head of campaigns at Royal Mail, said: “Keeping the nation connected is of vital importance to us, and our people have done an amazing job in helping to lift people’s spirit in these unprecedented times. This all comes on top of the important role we have played in delivering items, including hospital prescriptions and COVID-19 testing kits. Receiving an online delivery from one of our postmen or women continues to be a highlight of the day for many of our customers, and we believe that this will continue far beyond the boundaries of lockdown.”
