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Perfume Shop hails record Christmas week as gift sets boost sales

Perfume Shop hails record Christmas week as designer fragrances and gift sets boost sales

The Perfume Shop hailed a record Christmas week after sales of its products soared despite Royal Mail strikes and severe weather.

It sold a record 1.8m bottles of fragrance between November 28 and December 24, boosted by a 26 per cent surge in purchases of gift sets in the week before Christmas compared with a year earlier.

Best sellers were Dior’s Sauvage, Chanel’s Coco Mademoiselle and Thierry Mugler’s Alien perfumes.

Smell of success: The Perfume Shop sold 1.8m bottles of fragrance between November 28 and December 24, boosted by a 26% surge in purchases of gift sets

The Perfume Shop is a part of Hong Kong tycoon Li Ka-shing’s empire. Ka-shing’s CK Hutchison conglomerate, now controlled by his eldest son Victor Li, owns retail, utilities and telecoms firms. 

Its businesses in the UK include UK Power Networks mobile network Three, Superdrug, Greene King and Northumbrian Water.

The billionaire’s family fled China for the former British colony in 1940 where he became a factory apprentice at 13, later opening his own factory at 21, and made his first fortune in plastics. 

His empire spans 50 countries, employs more than 320,000 people and has a value of £19billion.

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