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The partnership offers a one stop shop and ship service for parcels, with Letters to Santa included, and exclusive Royal Mail brand collaborations.
‘Royal Mail at Selfridges’ is a dedicated space within the Selfridges London store, designed to help the nation prepared their letters and parcels for Christmas. The festive space offers customers the opportunity to buy their loved ones presents and have them professionally wrapped, as well as take advantage of a bespoke postal service. Customers will also be able to write and send letters directly to Santa, with an in-store Santa Mall service.
An exclusive product range has also been created for the partnership, which includes branded mugs, festive baubles and more. The range will be available to buy in the London, Manchester and Birmingham stores as well as online.
Nick Landon, Chief Commercial Officer at Royal Mail, said: “We are delighted and truly excited to announce this partnership. It marks the perfect pairing of two iconic British brands. Christmas is a special time and this year in particular, we want to help make it as special as possible. Our postmen and postwomen will be delivering even more of the nation’s most treasured gifts this festive season, so we want to make the whole experience as magical as we can.”
Meave Wall, Stores Directors at Selfridges, said: “We are excited to team up with Royal Mail and to bring such a bespoke postal service and offer to our customers right in time for the busy holiday season. More than ever, we value the decision customers are making to shop with us and, in return, we’ve done our best to bring to them a unique product offer and an array of services to make their time with us pleasurable, easy and efficient at this hectic time of year.
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